iBeacons are catching up fast and are almost everywhere. literally.
Almost, 500 million iOS devices are using it across countless locations. Bluetooth beacons open up new possibilities for indoor location targeting, in-app information and smarter payments. The technology is built on (Bluetooth Low Energy), Included in Bluetooth 4.0, which works on Low-power connectivity.
The technology devices continuously broadcast a set of unique identifiers using BLE. Apps, responds to these specific set of beacon signals and respond in the proximity range with the specific message.
This technology is enhancing a chance to convert the window shopping into the immediate purchase by pushing the customise offer to the potential customer when he or she is around the store. Special offers can attract the customers with no purchase intent.
New companies are not leaving any stone unturned to shift the retail paradigm. G-Location can share potential customer movement with brands, which if align with AI can turn out to be a winning combination for Brick and Mortar Stores.
This technology has the potential to level the playing field for B&M stores, against the online retailers.
Indian app “Voolsy” is enabling diners to browse the menu, customise and place an order and even pay for the order without having to wait for a waiter to attend to you.