Role of Geo-Fencing in Advertising

Geofencing is a location-based digital marketing tool that lets marketers send messages to smartphone users in a defined geographic area. For example, shoppers that arrive at a mall can be targeted with ads by stores located in that mall simply because of their geographic location. Digital marketers can take the GPS capabilities to feed ads to people who are geographically ready to make sales decisions.

You can do the geofences around your competitor’s store and around the locations, so then you know, out of your loyalty base, what customers also frequent your competitors’ businesses.

Geofence is a virtual perimeter, which is cable to target all sorts of notifications based on loyalty, based on transactions, based on segment data. We’ve talked about a range of use-cases in terms of surveying, tracking competitors.


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