Marketing Technology

Amazing Car Window Technology

Backseat boredom could soon become a thing of the past, if experimental interactive glass technology finds its way into General Motors cars. Currently in the prototype stage, a student project commissioned by GM envisages the use of smart glass technology to help rear seat passengers, particularly children, have a richer experience while on the go.

Psychological studies indicates that car passengers often feel disconnected from their environment. This gave rise to an idea of turning car windows into interactive displays. A variety of games and apps created for this ‘Windows of Opportunity’ project included:

  • Otto – An animated character projected over passing scenery that responds to real-time car performance, weather and landscape. With Otto, passengers can learn about their environment in fun, playful ways.
  • Foofu – An app that allows passengers to create, explore and discover by using a finger to draw on a window steam.
  • Spindow – An app that provides its users a peek into other users windows around the globe in real time.
  • Pond – An app that allows passengers to stream and share music with other cars on the road, downloads favorite tracks, and share messages with other passengers on the road.

In order to demonstrate these apps, a full-scale functional prototype of a rear passenger seat and side window was produced. Motion and optical sensor technology was used to turn a standard window glass into a multi-touch and gesture sensitive surface.


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