Marketing Technology

Peggy : The World’s Smartest Clothes Peg

OMO, Australian laundry detergent brand has teamed with J. Walter Thompson Sydney to launch ‘Peggy’. It is the world’s smartest clothes peg developed as part of OMO’s ‘real play’ marketing strategy, Dirt is Good.

A new research revealed that parents wanted to spend more time playing with their child, rather than on everyday chores. Aimed at lightening the load for families and spending more time with their kids, Peggy informs users of the best time to do the washing according to a range of weather indicators. Taking familiar design cues from a vintage timber peg, it can monitor fluctuations in temperature, humidity and UV sunlight.

Peggy also takes the macro weather data available from weather forecasting services and combines them with micro weather data to provide accurate drying times and weather indicators pertinent to your home.

Peggy then notifies families of these changes and updates via push notifications, in a bid to free them up for the moments that really matter. Peggy exists to make the washing experience of users as smooth and easy as possible.

In today’s complex and hyper-connected world, top brands believe that they have a responsibility to create a positive change. OMO’s commitment is to find ways to help lighten the load for parents and to get children to develop their full potential through play.


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