Taking full advantage of MTR advertising uniqueness and flexibility, and to promote the launch of its ZPump Fusion 2.0, Reebok came up with an interactive Rhythm Challenge at MTR Tsim Sha Tsui Station.
This interactive game invited MTR passengers to play rhythms by pressing the buttons on the panel. Each time a button was pressed, it lit up thereby creating a rhythm. Those who took part in this activity were subsequently rewarded with a discount coupon, while players scoring 80% or more, won an attractive ZPump Fusion iPhone case.
A giant visual of the Reebok ZPump Fusion 2.0 shoes with moving lighting was made to mimic the air flow through the bladder on the Poster On Wall. Global sports giant, Reebok ensured strong visual impact and successfully drew the attention of passersby’s to its Reebok Pump Technology. The campaign offered a remarkably engaging customer experience which perfectly dovetailed with Reebok’s core advertising idea.