Marketing Technology

IKEA’s Augmented Reality App

The giant furniture retailer, IKEA offers a plethora of furniture choices. The hardest decision for customers is to determine which piece of furniture will suit their home.

Ikea wanted to make customer’s choices less overwhelming with an augmented reality app that works like a virtual interior designer and allows customers to visualize 3D versions of its furniture in their homes.

With the help of this app, consumers can virtually plan a couch, table of chair in a room. They can flip through the print catalogue and when they come across a ‘plus’ symbol on the page, hover their phone or tablet until a screen pops up to scan the images on the page. When they find a piece they want to test out, they place the physical catalogue in the spot at home, and their device camera uses the book to gauge the correct scale for the products shown on the screen. The approximate dimensions of the virtual furniture are based on the size of this physical, real-world IKEA catalog.

The camera wakes up again and a product outline appears in the frame. This can be rotated, re-positioned and manipulated so that it looks just right, before confirming the selection from a scroll-able list. Finally, a virtual version of the new sofa, desk or bookcase with the room in the background is shown onscreen.

IKEA has added over 50 pages of the new catalogs to provide enhanced content, giving mobile device users access to additional product information, 360-degree room views, and videos.

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