Marketing Technology

Batman V/S Superman AR Display

Shooting Stars, a Dubai-based motion picture film distribution company, came up with their new augmented reality experience which allows movie go-er’s to suit up as Batman or Superman.
The display was housed at VOX Cinemas in Dubai’s Mall of the Emirates and allowed fans of Batman and Superman to enact as either of the two super heroes – Batman or Superman. They then had to strike a pose and have their photo taken. The augmented reality booth allowed you to become Batman or Superman on screen. Though limited to a certain space, this technology allowed the user to move and pose as the figures simply by moving in front of a sensor.
The onscreen imagery was quite responsive, allowing fans to get creative with the short period of time that they were permitted to be super heroes. Fans got a free unique photo and had fun eating up some time at the cinema before their movie started.



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