Marketing Technology

Intel’s 3D Facial Recognition Technology

Vivid Sydney, Sydney’s creative light festival, engaged with participants on a whole new interactive level with Intel’s new 3D facial recognition technology.

The ‘Eyes on the Harbour’ installation at Darling Harbour used Intel’s RealSense technology to capture the visitors faces in 3D and project them onto a 25-metre high water screen. Participants also received a link to a short movie of their face projection onto the water theatre which could be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology also featured throughout the year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allowed more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology were installed for the public to access during the festival. Visitors could immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Visitors would definitely agree with this quote, “With Intel inside, truly amazing experiences happen outside.”



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