Marketing Technology

Philips #HealthySmile Campaign

In order to promote The World Oral Health Day in March, the renowned dental brand Philips took the lead. Here’s how :

For the week running up to the World Oral Health Day, four bus shelters in Amsterdam were re-branded for the dental brand, Philips. The bus shelters were fully wrapped with tile-patterned stickers to make them look just like bathrooms.

On the top of them was a special banner with the slogan, ‘Get your #HealthySmile here’, which advertised the hashtag to promote the campaign online.

Inside, there was a pop-up bathroom with a special build basin and mirror, and brand ambassadors giving advice to the public about the importance of good oral hygiene. By taking a selfie next to the bathroom, and posting it online with the hashtag, the public were in with a chance of winning a free Sonicare toothbrush. During the week, the commuters had an opportunity to try the toothbrushes, and when they turned them on, the floor of the bus shelter started vibrating.

 

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