Marketing Technology

Hyundai’s Virtual AR Guide

Hyundai was the first automaker to launch an augmented reality owner’s manual app.

The Hyundai Virtual Guide app was the brand’s modern take on the traditional owner’s manual, allowing consumers to use their smartphone or tablet computer to get how-to information about repairs, maintenance and vehicle features. They modernized the idea of an owner’s manual to provide the highest-quality user experience for the growing population of tech savvy consumers. This new app recognizes more than 45 major features of the Sonata and is available for free download on the Apple App store and Google Play.

The Virtual Guide was aimed at educating car owners on how to use the functions and features of their vehicle. Hyundai used quality consumer survey results to determine the top difficult-to-use features that was to be incorporated into the Virtual Guide. The app also contains 82 how-to videos, six 3D overlay images that appear once users scan areas of their vehicle like the engine bay and more than 50 informational guides.

The Hyundai Virtual Guide uses two- and three-dimensional tracking technology to deliver deep levels of information related to different parts of the car. Users simply position their phone or tablet’s camera over the part of the car that they want to learn more about.

The Hyundai Virtual Guide can virtually identify and provide how-to information on the following features:

  • Air filter
  • Smart Cruise Control
  • Bluetooth phone pairing
  • Warning indicators
  • Clock
  • Engine oil
  • Brake fluid
  • Fuse box
  • Smart trunk

The in-vehicle Car Care app put the owner’s manual right inside the vehicle’s touchscreen, giving customers the services and information they want the most, when and where they need them the most i.e, right inside the car.

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