Marketing Technology

Amazon’s Automated Grocery Store

Amazon puts  high tech twist on traditional grocery store. No cashiers, no lines, no registers – this is how Amazon sees the future of in-store shopping.

The online retailer has launched a checkout-free hi-tech grocery store called ‘Amazon Go’ in Seattle, US. But Amazon Go is unlike its other stores. Shoppers enter by scanning the Amazon Go smartphone app at a turnstile. When they pull an item of the shelf, it’s added to their virtual cart. If the item is placed back on the shelf, it is removed from the virtual cart. The purchases are billed to the customers’ credit cards when they leave the store.

It uses ceiling-mounted cameras to identify each customer and track what items they select, eliminating the need for billing. The sensors detect when the products are taken from shelves and maintain a virtual cart. The company says it uses computer vision, machine learning algorithms and sensor fusion like you would find in self-driving cars to figure out what people are grabbing off its store shelves.

 

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