Marketing Technology

BBC’s Augmented Reality App

The BBC is taking another leap into the world of immersive entertainment by announcing its first augmented reality (AR) app, Civilisations AR.

The Civilisations AR app is being released on both iOS and Android. It was developed internally by the BBC Research and Development team and Nexus Studios.Its interactive features include allowing users to “rub” through layers of history to revive a faded sculpture to what it would have looked like when it was first made.

The app’s exhibits include:

  • an Egyptian mummy from the Torquay Museum
  • Rodin’s The Kiss from the National Museum of Wales
  • the Umbrian Madonna and Child from the National Museum of Scotland

The app will include several unique features, including ‘magic spotlight’, allowing users to uncover annotations, audio and imagery that enrich the story of each exhibit;X-ray, to see through or inside an object; Restoration, to rub through the layers of history, bringing lustre to a metal chalice or color to a faded sculpture; and Navigation, where users can browse the exhibition geographically using an AR globe or via the themes of the series.

This augmented reality app will enable people to explore historical artefacts virtually and presents an entertaining way to share information, and has the potential to be useful across a wide range of industries.

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