Internet Of Things

Geofencing and Geotargeting

Brand advertising is mostly moving to online and digital advertising through online activity is becoming a giant ad industry. If you can’t engage with them(customers) in passive mode when the application is in the background, what are the opportunities that you’re missing as a company? Of all those customers that are walking on by your business, you don’t even know they’re there, you’re not reaching out.

GeoFence, new ad targeting system, advent to solve this problem.Geo-fencing is the use of GPS, WiFi, or RFID (radio frequency identification) to create a virtual geographic boundary around an area that enables software to determine when a device such as a mobile phone enters. These two technologies are used to define the geographic boundary through google map or other mapping platforms.

When any users get in that “Virtual Barrier”, that was previously established. Advertisers can identify them and send “text messages” including various offers, “email alerts”, app notifications or display the different ads like – display or video ads.Some of the benefits include increasing your sales and loyalty, and this can be done by bringing in your CRM data.

 

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