Marketing Technology

Hyundai’s Virtual AR Guide

Hyundai was the first automaker to launch an augmented reality owner’s manual app.

The Hyundai Virtual Guide app was the brand’s modern take on the traditional owner’s manual, allowing consumers to use their smartphone or tablet computer to get how-to information about repairs, maintenance and vehicle features. They modernized the idea of an owner’s manual to provide the highest-quality user experience for the growing population of tech savvy consumers. This new app recognizes more than 45 major features of the Sonata and is available for free download on the Apple App store and Google Play.

The Virtual Guide was aimed at educating car owners on how to use the functions and features of their vehicle. Hyundai used quality consumer survey results to determine the top difficult-to-use features that was to be incorporated into the Virtual Guide. The app also contains 82 how-to videos, six 3D overlay images that appear once users scan areas of their vehicle like the engine bay and more than 50 informational guides.

The Hyundai Virtual Guide uses two- and three-dimensional tracking technology to deliver deep levels of information related to different parts of the car. Users simply position their phone or tablet’s camera over the part of the car that they want to learn more about.

The Hyundai Virtual Guide can virtually identify and provide how-to information on the following features:

  • Air filter
  • Smart Cruise Control
  • Bluetooth phone pairing
  • Warning indicators
  • Clock
  • Engine oil
  • Brake fluid
  • Fuse box
  • Smart trunk

The in-vehicle Car Care app put the owner’s manual right inside the vehicle’s touchscreen, giving customers the services and information they want the most, when and where they need them the most i.e, right inside the car.

Marketing Technology

Philips #HealthySmile Campaign

In order to promote The World Oral Health Day in March, the renowned dental brand Philips took the lead. Here’s how :

For the week running up to the World Oral Health Day, four bus shelters in Amsterdam were re-branded for the dental brand, Philips. The bus shelters were fully wrapped with tile-patterned stickers to make them look just like bathrooms.

On the top of them was a special banner with the slogan, ‘Get your #HealthySmile here’, which advertised the hashtag to promote the campaign online.

Inside, there was a pop-up bathroom with a special build basin and mirror, and brand ambassadors giving advice to the public about the importance of good oral hygiene. By taking a selfie next to the bathroom, and posting it online with the hashtag, the public were in with a chance of winning a free Sonicare toothbrush. During the week, the commuters had an opportunity to try the toothbrushes, and when they turned them on, the floor of the bus shelter started vibrating.

 

Marketing Technology

Birdly : The Virtual Reality Simulator

The intention of Birdly is to fulfill people’s ancient dream of flying.

Visually immersed through a Head Mounted Display, you are embedded in a high resolution virtual landscape charged with interactive zones and entertaining surprises.

Unlike any other flight simulator, you do not conquer the sky with a joystick, mouse and lots of buttons: you simply embody and soar like a graceful bird. You command your flight with arms and hands which directly correlates to the wings (flapping) and the primary feathers of the bird (navigation). This input is reflected in the flight model of the bird and returned as a physical feedback by the simulator through nick, roll and heave movements.

It simulates the bird’s flying field of view while the users lay flat on Birdly’s platform with both hands strapped on the arm rest which is supposed to simulate bird’s wings.  Users will be wearing an Oculus headset to experience the immersive flying trip!

To evoke an intense and immersive flying adventure, the development team vigorously relies on precise sensory-motor coupling and strong visual impact. Additionally,  Birdly includes sonic, and wind feedback: according to the speed the simulator regulates the headwind from a fan mounted in front of you.

What’s fascinating about this device is the possibilities that could come along with it. Your weekends could be filled with flying around Yellowstone National Park or visiting the Great Wall Of China.

 

Marketing Technology

Holoportation : Virtual 3D Teleportation In Real Time

Holoportation is a type of 3D capture technology which allows high quality 3D-models of people to be reconstructed, compressed, and transmitted anywhere in the world in real-time.

The system demonstrates high-quality, real-time 3D reconstructions of an entire space, including people, furniture and objects, using a set of new depth cameras. When combined with mixed reality displays like HoloLens, this technology allows users to see and interact with remote participants in 3D as if they are actually present in their physical space. Communicating and interacting with remote users becomes as natural as face to face communication.

This technology involves great potential in connecting people who stay miles apart!

Marketing Technology

Pokémon GO

So what’s all the frenzy towards Pokémon Go? It is a free, location-based augmented reality game developed by Niantic. In this game, players use their mobile device’s GPS ability to locate, capture, battle, and train virtual creatures called Pokémon, which appear on the screen as if they were in the same real-world location as the player.

As the players physically move within their real world surroundings, their avatars move within the game’s map. When a player encounters a Pokémon, it can be viewed either in augmented reality (AR) mode or with a live rendered, generic background. AR mode uses the camera and gyroscope on the player’s mobile device to display an image of a Pokémon as though it were in the real world. Players can take screenshots of the Pokémon they encounter either with or without the AR mode activated.

What’s more interesting is that different Pokémon species reside in different areas of the world for example, water-type Pokémon are generally found near water. The game uses local geographic data to place the Pokémon in appropriate habitats and even takes “climate, vegetation and soil or rock type” into account. Furthermore, the game uses your phone’s clock to track the time, so if you’re out hunting at night, you’re more likely to see fairy or nocturnal types.

So basically, Pokémon Go uses your phone’s camera to place an image of a Pokemon within your surroundings, and the GPS, accelerometer, and compass give the game an idea of which direction your phone is pointing toward.

Marketing Technology

Intel’s 3D Facial Recognition Technology

Vivid Sydney, Sydney’s creative light festival, engaged with participants on a whole new interactive level with Intel’s new 3D facial recognition technology.

The ‘Eyes on the Harbour’ installation at Darling Harbour used Intel’s RealSense technology to capture the visitors faces in 3D and project them onto a 25-metre high water screen. Participants also received a link to a short movie of their face projection onto the water theatre which could be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology also featured throughout the year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allowed more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology were installed for the public to access during the festival. Visitors could immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Visitors would definitely agree with this quote, “With Intel inside, truly amazing experiences happen outside.”

 

Marketing Technology

Batman V/S Superman AR Display

Shooting Stars, a Dubai-based motion picture film distribution company, came up with their new augmented reality experience which allows movie go-er’s to suit up as Batman or Superman.
The display was housed at VOX Cinemas in Dubai’s Mall of the Emirates and allowed fans of Batman and Superman to enact as either of the two super heroes – Batman or Superman. They then had to strike a pose and have their photo taken. The augmented reality booth allowed you to become Batman or Superman on screen. Though limited to a certain space, this technology allowed the user to move and pose as the figures simply by moving in front of a sensor.
The onscreen imagery was quite responsive, allowing fans to get creative with the short period of time that they were permitted to be super heroes. Fans got a free unique photo and had fun eating up some time at the cinema before their movie started.