Marketing Technology

Amazon’s Automated Grocery Store

Amazon puts  high tech twist on traditional grocery store. No cashiers, no lines, no registers – this is how Amazon sees the future of in-store shopping.

The online retailer has launched a checkout-free hi-tech grocery store called ‘Amazon Go’ in Seattle, US. But Amazon Go is unlike its other stores. Shoppers enter by scanning the Amazon Go smartphone app at a turnstile. When they pull an item of the shelf, it’s added to their virtual cart. If the item is placed back on the shelf, it is removed from the virtual cart. The purchases are billed to the customers’ credit cards when they leave the store.

It uses ceiling-mounted cameras to identify each customer and track what items they select, eliminating the need for billing. The sensors detect when the products are taken from shelves and maintain a virtual cart. The company says it uses computer vision, machine learning algorithms and sensor fusion like you would find in self-driving cars to figure out what people are grabbing off its store shelves.


Marketing Technology

BBC’s Augmented Reality App

The BBC is taking another leap into the world of immersive entertainment by announcing its first augmented reality (AR) app, Civilisations AR.

The Civilisations AR app is being released on both iOS and Android. It was developed internally by the BBC Research and Development team and Nexus Studios.Its interactive features include allowing users to “rub” through layers of history to revive a faded sculpture to what it would have looked like when it was first made.

The app’s exhibits include:

  • an Egyptian mummy from the Torquay Museum
  • Rodin’s The Kiss from the National Museum of Wales
  • the Umbrian Madonna and Child from the National Museum of Scotland

The app will include several unique features, including ‘magic spotlight’, allowing users to uncover annotations, audio and imagery that enrich the story of each exhibit;X-ray, to see through or inside an object; Restoration, to rub through the layers of history, bringing lustre to a metal chalice or color to a faded sculpture; and Navigation, where users can browse the exhibition geographically using an AR globe or via the themes of the series.

This augmented reality app will enable people to explore historical artefacts virtually and presents an entertaining way to share information, and has the potential to be useful across a wide range of industries.

Marketing Technology · Uncategorized

Blippar: Augmented Reality App

Augmented Reality (AR) is all around us already being used in a variety of ways.  It can be characterized by virtual objects layered over a real-world environment. AR can be used anywhere because it doesn’t block out the real world. AR takes the tools we’re accustomed to like smartphones and tablets and greatly enhances their capability.

Blippar  is a mobile augmented reality advertising platform which spices up print ads with video, games,animations and an app also used to find nutritional information on food items with a simple scan.

Due to the availability of smartphones and tablets, you can take advantage of augmented reality fairly easily. Blippar allows you to scan and read nutritional information. Perfect for counting calories! The food scanner allows you to know what you eating,and what’s made off,on the go.

Interactions offer mobile coupons, m-commerce, 2d overlay, 3d overlay, location based service, video play, gamification, image tracking, object recognition, product recognition and much more.

Marketing Technology

Digitsole Smartshoes Using Artificial Intelligence Technology

A combination of both footwear and advanced technology ,using Artificial Intelligence to boost fitness. Digitsole has developed the first connected, interactive, heated, shock absorbent shoes with automatic tightening controlled via smartphone.

Using the companion mobile app, user can  monitor how hard you hit the ground with each step. The app provides a view of your overall impact rate as well as left-to-right balance. The live data feed comes with coaching tips that can be implemented mid-run, allowing runners to adjust their habits in real-time.

It enables the users to track their activity (distance, steps, calories…) and make sure
they have reliable data since the tracker is directly embedded in the insole.It also allows you  to never have cold feet again, thanks to the embedded smart heating system.

Marketing Technology

Influencer Marketing Technology

Influencer marketing goes hand in hand with marketing technology. Content is the king and creating something innovative is always going to get you those extra views.
Use of AI, AR, VR, and Sensors can definitely add oomph factor and build curiosity amongst the participants. Riding on such innovation is always easy and recommendable, as the virality factor and the newness in the content is a clean win.

Marketing Technology

Live Poster

The quest to get drawn towards something unknown is embedded in human tendency. For some, they call it curiosity and others, it’s a forbidden land.

We got this brief from one of the most prominent digital agency to work with them on this innovation, that they were planning to co-create for their client. The purpose was simply to make a motion sensing billboard, which can attract the wannabe consumers.

We started by simplifying the complex brief and planned a run down with the technology team. The team of engineers, who have been dealing with such problems every day in and out.

Motion Sensors, Fabrication, Video and sound engineers were all ready to amalgamate their synergies for a fantabulous innovation.

The creation of this Live poster is another landmark in motion sensing techniques.

Marketing Technology

Hyundai’s Virtual AR Guide

Hyundai was the first automaker to launch an augmented reality owner’s manual app.

The Hyundai Virtual Guide app was the brand’s modern take on the traditional owner’s manual, allowing consumers to use their smartphone or tablet computer to get how-to information about repairs, maintenance and vehicle features. They modernized the idea of an owner’s manual to provide the highest-quality user experience for the growing population of tech savvy consumers. This new app recognizes more than 45 major features of the Sonata and is available for free download on the Apple App store and Google Play.

The Virtual Guide was aimed at educating car owners on how to use the functions and features of their vehicle. Hyundai used quality consumer survey results to determine the top difficult-to-use features that was to be incorporated into the Virtual Guide. The app also contains 82 how-to videos, six 3D overlay images that appear once users scan areas of their vehicle like the engine bay and more than 50 informational guides.

The Hyundai Virtual Guide uses two- and three-dimensional tracking technology to deliver deep levels of information related to different parts of the car. Users simply position their phone or tablet’s camera over the part of the car that they want to learn more about.

The Hyundai Virtual Guide can virtually identify and provide how-to information on the following features:

  • Air filter
  • Smart Cruise Control
  • Bluetooth phone pairing
  • Warning indicators
  • Clock
  • Engine oil
  • Brake fluid
  • Fuse box
  • Smart trunk

The in-vehicle Car Care app put the owner’s manual right inside the vehicle’s touchscreen, giving customers the services and information they want the most, when and where they need them the most i.e, right inside the car.