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Smart Socks For The Future Of Fitness

Sensoria’s Smart Socks (including two pairs of socks, one ankle cuff, and one charger) put fitness tracking on your feet. When you run with the socks and the app, it tracks all the basic metrics you’d expect, plus a few extra ones, including distance, speed, steps, calories burned, cadence, altitude, ascent, descent, heart rate (when wearing a connected heart rate monitor), foot landing, and foot contact.

Weight sensors fitted into the sole guarantee to gauge elements like pace, height, calorie blazing and rhythm, while additionally watching your course through GPS. The framework circles in an anklet that matches to the Sensoria Fitness versatile application for iOS and Android, to transform crude information into details you can use to help keep away from harm and track preparing objectives.

The app features a virtual training coach providing real-time audio feedback to help improve technique and reduce the chance of injury. They are paired with a Bluetooth Smart cool and detachable anklet that not only delivers superior accuracy in step counting, speed, calories, altitude and distance tracking, but goes well beyond that to track cadence, foot landing technique as you walk and run.

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Internet Of Things

Neural networks edged past human scores on the measure of machine reading.

Google’s AI was the first to beat a GO champion  a couple of years back (and it continues to teach itself how to play other games, too). Now, Chinese e-commerce giant Alibaba and technology major Microsoft’s artificial intelligence (AI) models have scored more than humans in a Stanford University reading test.

The Chinese online commerce company’s deep neural network was the first to score higher than a human on the reading test. While Alibaba’s model scored 82.44, Microsoft received 82.65 score in contrast with human performance, which stood at 82.304.

Ultimately, the idea is to help AI systems process large amounts of written data to more accurately respond to human questions. “That means objective questions such as ‘what causes rain’ can now be answered with high accuracy by machines,” Alibaba chief scientist Luo Si said in a statement. “The technology underneath can be gradually applied to numerous applications such as customer service, museum tutorials and online responses to medical inquiries from patients, decreasing the need for human input in an unprecedented way.”

Internet Of Things

Scientists developing AI to convert dog bark into English

Scientists in the US are reportedly working on an instrument that would use artificial intelligence (AI) to learn and translate animals ‘ vocalisations and facial expressions into English.

According to animal behavior expert, Professor Con Slobodchikoff, who has spent more than 30 years studying prairie dogs and their sophisticated way of communication, this research will allow pets and their owners to speak using ‘pet translator’, along with findings from other academics.

Slobodchikoff and his team are sifting through thousands of videos of dogs to analyse their various barks and body movements. The videos will be used to teach an AI algorithm about these communication signals. This kind of technology could help humans better understand dogs and their behavior.

Internet Of Things

Virtual Reality Used For Winter Olympics

The US Ski and Snowboard Association is using virtual reality to enhance athlete preparations for competitors that take place around the world.

Capturing a run on a race course in VR allowed the athletes to relive the course over and over again, as VR was viewed as the next best thing to being there. The training can result in 10 percent better performance, 20 percent faster reaction time, and 30 percent increase in a recall of topics in sports settings. Through VR, athletes can mentally prepare for the race they are going to ski. They can see the positions of the gates, the terrain, the way the turns appear.

“One of the thumb rules of use for VR is that the technology is especially useful for teachable moments that are rare in the physical world. Getting mere minutes to prepare on the ski race course is the definition of rare. But with VR, the scarcity issue is greatly diminished. U.S. Ski & Snowboard athletes are able to relive the exact course as many times as they want, in a VR simulation environment that to their brain responds to in a similar manner to real skiing.”

“The athletes are using 360 video and VR in multiple ways in competition, from inspections of the race course, helping athletes learn the lines they will race through, to helping athletes rehabilitate from injuries.”

Internet Of Things

Geofencing and Geotargeting

Brand advertising is mostly moving to online and digital advertising through online activity is becoming a giant ad industry. If you can’t engage with them(customers) in passive mode when the application is in the background, what are the opportunities that you’re missing as a company? Of all those customers that are walking on by your business, you don’t even know they’re there, you’re not reaching out.

GeoFence, new ad targeting system, advent to solve this problem.Geo-fencing is the use of GPS, WiFi, or RFID (radio frequency identification) to create a virtual geographic boundary around an area that enables software to determine when a device such as a mobile phone enters. These two technologies are used to define the geographic boundary through google map or other mapping platforms.

When any users get in that “Virtual Barrier”, that was previously established. Advertisers can identify them and send “text messages” including various offers, “email alerts”, app notifications or display the different ads like – display or video ads.Some of the benefits include increasing your sales and loyalty, and this can be done by bringing in your CRM data.

 

Marketing Technology

Amazon’s Automated Grocery Store

Amazon puts  high tech twist on traditional grocery store. No cashiers, no lines, no registers – this is how Amazon sees the future of in-store shopping.

The online retailer has launched a checkout-free hi-tech grocery store called ‘Amazon Go’ in Seattle, US. But Amazon Go is unlike its other stores. Shoppers enter by scanning the Amazon Go smartphone app at a turnstile. When they pull an item of the shelf, it’s added to their virtual cart. If the item is placed back on the shelf, it is removed from the virtual cart. The purchases are billed to the customers’ credit cards when they leave the store.

It uses ceiling-mounted cameras to identify each customer and track what items they select, eliminating the need for billing. The sensors detect when the products are taken from shelves and maintain a virtual cart. The company says it uses computer vision, machine learning algorithms and sensor fusion like you would find in self-driving cars to figure out what people are grabbing off its store shelves.

 

Marketing Technology

BBC’s Augmented Reality App

The BBC is taking another leap into the world of immersive entertainment by announcing its first augmented reality (AR) app, Civilisations AR.

The Civilisations AR app is being released on both iOS and Android. It was developed internally by the BBC Research and Development team and Nexus Studios.Its interactive features include allowing users to “rub” through layers of history to revive a faded sculpture to what it would have looked like when it was first made.

The app’s exhibits include:

  • an Egyptian mummy from the Torquay Museum
  • Rodin’s The Kiss from the National Museum of Wales
  • the Umbrian Madonna and Child from the National Museum of Scotland

The app will include several unique features, including ‘magic spotlight’, allowing users to uncover annotations, audio and imagery that enrich the story of each exhibit;X-ray, to see through or inside an object; Restoration, to rub through the layers of history, bringing lustre to a metal chalice or color to a faded sculpture; and Navigation, where users can browse the exhibition geographically using an AR globe or via the themes of the series.

This augmented reality app will enable people to explore historical artefacts virtually and presents an entertaining way to share information, and has the potential to be useful across a wide range of industries.